When a business must change course, decision making needs to be swift and decisive.
I guide companies through turnaround: pragmatic, working side by side, and willing to make the hard decisions. The goal is always the same. A healthy business ready for a bright future, and people who are proud to work there.
Jan Groenen, founder of Verdi Consulting
Over the years I have led companies through turnaround as interim CEO and CRO, served as CFO and supervisory board member, and worked side by side with teams across Asia, Latin America and Europe. My approach is pragmatic and hands-on. I make the difficult decisions a business has been avoiding, always with respect for the people who make it work.
We do it together, while I make the decisions that have been postponed too long.
Shareholders and boards often step in late, when the room to manoeuvre is already narrow. An experienced outsider can set the essential priorities quickly, restore financial control, and rebuild the operation while keeping the right people on board.
Interim CEO / CRO
Turnaround and course correction for companies under pressure.
Supervisory board member
Independent oversight grounded in hands-on operating experience.
At home in other cultures, not just other markets.
Years of work alongside teams in Indonesia, Vietnam, Thailand, Mexico, Ethiopia and across Europe. This includes coffee ventures with Moyee in Addis Ababa and Gosling in the Netherlands, the role of CFO at Colengo in Thailand, and multiple projects across Asia for a Dutch NGO. Restructuring across borders means respecting how people actually work, not imposing a template.
Considering a change of course?
Let's talk through where the business stands and what the first decisive steps could be.